Just as our players look for ways to stay on top of their game, so too does our organisation when it comes to our brand.
We’re proud to run you through some of the small but important modifications we’ve made that build on the revitalised logo work done in 2020.
These changes will allow the Raiders brand, a brand for all, to continue to serve Members, fans, and the Club in the best possible way, now and for years to come.
Key changes:
- As the green machine, we wanted one colour green to anchor our club to you, our fans. Instead of multiple greens, we now have just one, unifying our current off-field and on-field greens.
- We wanted the representation of the Raiders brand to be consistent, no matter where you see us. That’s why, we’ve reduced the number of logos to just one.
- And we wanted a logo that works as best as it can across all applications e.g., from apparel to social media and everything in between.
Making these changes will help us stand out, whilst at the same time ensuring the DNA of the Raiders identity that we all value so highly remains front and centre.
“I’ll always have a fondness and connection to the original Raiders logo. That said, I support the reasons for these changes, and look forward to seeing it on our official ISC apparel in 2024,” said Raiders CEO, Don Furner.
“The history and values of our past logos will always be remembered. Being at an inclusive club makes me so proud to be coaching the inaugural NRLW team and to know that the Raiders logo is for all.” NRLW Head Coach Darrin Borthwick said.
Our new background graphic, capturing the unique sound of our Viking clap has already been incorporated into existing creative.
Logo and brand changes will be fully implemented in season 2024, in accordance with NRL guidelines.
